Trial to paid funnel
Users who completed each step, in order.
Overall conversion
4.4%↑ 0.6%vs previous
Paid accounts
812↑ 12.4%vs previous
Median time to pay
4.2 days↓ 8.1%faster
Step 2Started trial4,21014,210 users didn't reach this step.
Top sources
Organic search42%
Direct24%
Referral18%
Social11%
Paid5%