Case study
How Orbit lifted retention 38% by making money move
The challenge
Orbit's app felt static. Users didn't trust balance updates because numbers changed without explanation, and support tickets about "missing money" were the top category.
The approach
We rebuilt every money movement as a physical animation: transfers fly between accounts, balances roll digit by digit, and pending items pulse until settled. All on Kinetic UI springs, with reduced-motion fallbacks.
Support tickets about balances dropped by two-thirds in the first month. People finally understood where their money went.
The result
Thirty-day retention climbed steadily after launch while the control group stayed flat.
With motionControl